Heinz ketchup is so good, every bite deserves savoring.

So we invented the Heinz Packet Roller to help treasure every last drop.

Heinz Packet Roller Case Study

Awards

  • 2022 Clio Awards - Silver - Branded Entertainment & Content

  • 2022 Shorty Awards - Finalist - Integrated Campaign

  • 2022 Webby Awards - Honoree - Integrated Campaign

  • 2022 ACE Awards (Kraft internal) - Winner - Insight into Action

Made at Wieden+Kennedy NY with Mike Vitiello, Arzu Kir, Kiana Fernandez, Abby Page, Leeya Rose Jackson, Funmi Adejobi, Chase Zreet, Laddie Peterson, and John Parker